Business Builder Formula

Is MLM a Diamond in the Rough?

Owning your own business has become the “new” American dream. In years gone by, the American dream meant owning your home and having a good job. That was during a time when hard work was rewarded with raises and promotions.

Now your efforts may earn you a layoff as corporate America downsizes and outsources their once “high-paying” jobs. In a tough economy, it may seem absurd to start a business, yet thousands are doing so. As more Americans look for answers, they are finding the answer within themselves.

Small business starts are up as people search for the security and the independence of being in business for themselves. Why not? History demonstrates the economy will improve and these entrepreneurs will be poised to capitalize on their risk.

We have all thought about it and that is part of the problem. Thinking is not enough; action is necessary to fulfill the dream. The options for a new business are endless, but the fact that over 90% of them fail can be mind-numbing.

The internet has changed the world and the way we do business. It has created entire new industries and recreated some old ones. Opportunities once thought of as taboo are earning a well-deserved second look. Even the big boys like Donald Trump and Robert Kiyosaki (author of Rich Dad Poor Dad) are now actively promoting multilevel marketing opportunities.

There are network marketing affiliates earning a very nice income without having to ambush their friends and family and guilt them into purchasing a highly unwanted product. Now with the internet and Web 2.0, it is possible to market a product and a business to those who are interested and enthusiastic.

Advantages of an MLM include being able to work at your own pace, a low start-up cost, and the tax advantages of a home-based business. It may be worth an hour of your time to consult a CPA for the full details.

After you find an opportunity you are excited about, look around for leadership. If you are new to internet marketing, it is extremely important to find a sponsor that will take the time to show you how to market your business properly. Mistakes can be costly in terms of time and money.

Now is the time to take a second look at network marketing. The start-up costs are thousands less than most franchise fees. Avoid hype and promises of overnight wealth. MLM is a business and it will take work and some marketing to get it off the ground.

The luxury of starting your venture in your spare time and slowly replacing your existing income is enticing. There are affiliates that are making five-figure monthly incomes with good direction and a well-established marketing plan. Remember the saying, if you fail to plan, your plan will fail.

The financial woes facing the country seem to have drained the hope and optimism we normally feel at the turn of a new year. The US economy is suffering ramifications of the mortgage fiasco and fluctuating fuel costs. Global economists fear the down turn of the United States will spawn a world wide recession. Compounding the problem is the populations’ natural tendency to cut personal spending, which can result in an all out depression.

The greatest difficulty is avoiding the fear and paralysis brought on by talk of a recession. The fact is, recessions are great for business, you just have to be in the right business! US economic history reveals the cyclical nature of recessions. Generally every eight years the economy turns upside down. This however is not as bad as it seems. There have been many fortunes made in difficult economic times. Historically the Network Marketing Industry has prospered during a recession.

MLM companies have shown tremendous growth in poor economy. The fact is consumer spending remains high and people are less apt to change careers when they are doing well. When the recession forces them off that very comfortable couch, they begin to look at their options. Now that we are facing a global recession there are countless opportunities for you world wide.

A detailed look at the history of Network Marketing dating back to 1937 demonstrates the boom of MLM during past recessions. When faced with a recession and personal financial turmoil, intelligent people look for alternate sources of income. Increasingly the answer has been MLM, and history is set to repeat itself.

It is essential to understand the correlation between low cost entrepreneurship and the economy. Recession forces people to open their minds to new business opportunities. Additionally, the increasing losses on the stock exchange will have a role in this current scenario. As Baby Boomers, who turn retirement age in numbers over five thousand every day, watch their life savings dwindle, they too will be searching for supplemental income.

The time is now to prepare yourself for this incredible growth of the Network Marketing Industry. If you are currently in a business, expand your marketing and leverage the internet. If you are not, finding a MLM with a knowledgeable team should be a priority. Robert Kiyosaki, of Rich Dad Poor Dad fame, has a video on You Tube you can see with a simple search. He explains the advantages of Direct Sales Companies. More recently Donald Trump has stated MLM is the best option for generating wealth in a poor economy.

The dramatic growth in technology and the internet have revolutionized the Network Marketing Industry. It is reasonable to make a small fortune without ever contacting your warm market. There are millions of qualified individuals searching for an opportunity every day. The internet and Web 2.0 allow you to build a global organization from the comfort of your home.

So, embrace the economy - you’re timing could not be better! The hot tip today is the pre-launch of a MLM owned by a $200 million dollar infomercial company, and at the, launch they will be flooding the airwaves with infomercials designed to drive sales. Kiiera is being talked about as becoming bigger than Monavie due to the media blitz that will be upcoming. Remember, the timing factor is critical in turning this economic crisis in your favor.